A while ago I wrote a diary about what I considered to be Excellent Democratic Messaging using a statement put out by some presidential candidate a lot of people haven’t heard of. That diary listed 5 points describing what makes a strong message that can lead Democrats to electoral dominance and I’m going to repeat them here because all of them are on display in Bernie Sanders’ response to Trump’s speech about immigration and the Trump Shutdown
1. Pledge Allegiance to the Working Class
2. Make it Visceral and Make it Personal
3. Do NOT accept Republicans’ framing of the issue
4. Take a stand that frames your opponents as the monsters that they are
5. Never Stop Attacking
Whoever wins the nomination(s) in 2020 would do well to work these points into every advertisement, debate answer or reply to reporters’ questions. This is how we’ll crush the Republican Party and put them in the same category as the Whigs and the Federalists.