OH-Sen: The conservative Senate Leadership Fund announced Thursday that it was reserving―cue the Dr. Evil Voice―28 million dollars in TV and radio time for after Labor Day to help Republican J.D. Vance fend off Democrat Paul Ryan in a contest where national Republicans likely expected to spend $0 just a short while ago.
But Vance, who won the May primary shortly after getting Trump’s endorsement, has spent months dealing with articles detailing his fellow Republicans complaints about his campaign, or lack of it. “The Republican faithful are telling me they can't find J.D. Vance with a search warrant,” conservative radio host Bill Cunningham told the Daily Beast in July. Fellow talk radio presenter Ron Verb was even less kind, gripping, “I think he’s running the worst campaign that you could possibly run,” while one GOP operative said to NBC, “They are burning bridges faster than they can build them.”
Republicans also fretted about Vance’s underwhelming fundraising numbers from the second quarter of 2022, with one unnamed source telling the Daily Beast, “When the fundraising numbers came out, it’s full-on panic now.” It took another month, though, for prominent GOP groups to set their panic level to full on even as Ryan and his allies released several polls showing him ahead in a state that Trump decisively carried twice.
The NRSC and Vance a few weeks ago launched a coordinated buy for $1 million to help the nominee air his first ad since he won the primary in early May, while its allies at One Nation devoted $3.8 million towards attacking Ryan. SLF’s investment, however, marks a dramatic escalation here: Indeed, NBC notes that the super PAC so far has devoted more money to only two other Senate contests, Georgia and Pennsylvania. SLF is almost certainly hoping that its $28 million offensive will at least be enough to sink Ryan and take this race off the map.
Even if it does, though, the damage may go far beyond Ohio: As one national GOP operative told NBC, “Every dollar spent on his race is a dollar not spent in a more competitive state.” That’s also an especially big sacrifice for Team Red to make now that SLF’s allies at the NRSC have needed to cut planned TV time in other races in the face of fundraising issues.