After weathering a firestorm of criticism in recent years, the Democratic National Committee is turning its efforts toward a goal most Democrats should welcome: boosting turnout at the polls this November. Its goal of contacting 50 million voters before Election Day represents roughly the same amount of drop off in Democratic turnout between the 2012 presidential election and the 2014 midterms. NBC writes:
In the most recent midterm elections, in 2014, 47 million fewer people voted than in 2012, when President Barack Obama was re-elected.
DNC Chairman Tom Perez said in a statement that the effort "translates activism and marches into committing to vote for Democrats up and down the ballot this November and is designed to reach voters and communities across the country with new innovative tools and technologies, key partnerships, and online and on-the-ground organizing strategies."
In addition to working with state parties and Democratic mayors from more than 30 cities, the DNC says it will partner with groups focused on key demographics, like the Congressional Black Caucus' PAC and Latino Victory Fund, as well newer "resistance" groups opposing President Donald Trump like Swing Left and Flippable, among others.
The DNC launched its new "IWillVote" initiative Wednesday with a round of text messages to Democratic voters. The main goal is getting people to commit to voting this November through different avenues ranging from a voter hotline to online ads and grassroots organizing.
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