And it's aimed at people whom I think of as the "persuadables".
I live in a county with two Navy bases and a Republican Congressman who's been re-elected handily for twenty years. I'm a fifty-something, plain-looking, employed, white, male, suburban homeowner. I think I've got some "cred" (at first glance) with my moderate and conservative neighbors.
I try to reach them with just thirteen words...
I joined all the big demonstrations prior to the invasion of Iraq. I continue to stand with a dozen or so people every month on "first Friday" vigils. I've had over a dozen strongly worded anti-war letters published in my hometown newspaper.
But, I stay away from the most extreme expressions of my outrage - "War Criminals!", "Impeach Now!", "Fascist!". Instead, I drive fifteen miles to work each day with this sign in the back window of my car.
I stick to the slow lane and hold my speed to as close to 55 as the trucks will allow, to conserve fuel, and to make sure that plenty of people pass me by. I figure this shows my sign to about fifty different people each day.
I like these thirteen words. They create a connection between me, you (the viewer) and the troops. We're all victims of the Liars... no need to mention any names. I believe this message causes some emotional movement, even in the drivers with yellow ribbons on their tailgates. Even they remember that no arsenals of WMD were found in Iraq.
Every so often I'm startled by honking horns and a thumbs-up from a passing driver. I carry a larger version of this sign at demos, with pictures of Bush, Cheney and Rice below the text. It gets compliments, but I've never seen another one that attempts to "detach" loyalty to the troops from the loyalty to the "Commander and Thief".
Someday, I hope to hear these thirteen words from a presidential candidate. Until then, please copy and paste them freely.